«Whether you’re
an actor, producer,
writer or director, it’s
all about the story
you’re going to tell.»


Producing commercials requires a hell lot of good energy, mind-boggling organisation talent, quick understanding, the ability to adapt, creative ideas, advertising know-how, economic thinking, technical knowledge, people skills – and definitely a hell lot of good energy. I love the variety and enjoy working close with director and crew just as much as with agency and client. It’s always exciting supervising and coordinating anything from casting, scouting, script development, agency meetings, set design, costume fittings etc. up until the actual shoot and beyond into post production.