Mood Research

«The right moods

can help tell stories, transport ideas,

evoke emotions –

and win pitches.»

Searching for the right moods and creating inspiring mood-boards requires a great deal of knowledge about film and photography, about what makes a good image a good image – but also about how human emotions work. This is where my background as graphic designer and my passion for film and photography unfold their full potential.

I love visualising ideas and to look for the perfect moods; in movies, commercials, artist’s portfolios, on blogs, in magazines, books or in real life. 

No matter what moods you’re looking for, be it to help visualise your story or to brief departments, to ignite a creative process or even to find the right music accompanying a script or story-pitch; I can’t wait to dive right into it!

 

Extracts from my mood researches & the finished commercials

COOP CHRISTMAS COMMERCIAL 'LULU & LOUIS'

Directors: Michael Fueter & Flurin Giger

DOP: Silvan Giger

Production: Stories AG
Mood Research: Fabienne Marcolin

TRIUMPH 'FIND THE ONE FOR EVERY YOU'

Director: Tobias Fueter
Production: Stories AG

Mood Research: Fabienne Marcolin

DENNER COMMERCIAL 'HARD WORK ALWAYS PAYS OFF'

Director: Tommi Berté
DOP: Leandro Ferrão

Production: Rosas & Co. Films

Mood Research: Fabienne Marcolin

«I'm not that interested in recreating reality. 
I'm interested in recreating an emotional truth.»

GUILLERMO DEL TORO