«The right moods
can help tell stories, transport ideas,
evoke emotions –
and win pitches.»
Searching for the right moods and creating inspiring mood-boards requires a great deal of knowledge about film and photography, about what makes a good image a good image – but also about how human emotions work. This is where my background as graphic designer and my passion for film and photography unfold their full potential.
I love visualising ideas and to look for the perfect moods; in movies, commercials, artist’s portfolios, on blogs, in magazines, books or in real life.
No matter what moods you’re looking for, be it to help visualise your story or to brief departments, to ignite a creative process or even to find the right music accompanying a script or story-pitch; I can’t wait to dive right into it!
Extracts from my mood researches & the finished commercials
COOP CHRISTMAS COMMERCIAL 'LULU & LOUIS'
Directors: Michael Fueter & Flurin Giger
DOP: Silvan Giger
Production: Stories AG
Mood Research: Fabienne Marcolin